Global Experiential & OOH Design (TuneCore)
Led the creative development of TuneCore branded events, activations, partnerships, and OOH ads globally – collaborating with local production teams and vendors to translate brand messaging into IRL experiences.
Conceptualized and designed the Digital OOH campaign announcing Papoose as the Head of Hip Hop at TuneCore. Featuring prominent NYC billboard placements in Times Square and at the Lincoln Tunnel.
Art direction & design of all digital and event assets for a celebration of 50 Years of Hip-Hop, hosted by Papoose. Powered by TuneCore, held at the 40/40 Club in NYC.
Featuring special guests and pioneers in Hip-Hop including Remy Ma, Fabolous, Jim Jones, Ja Rule, Melle Mel, Doug E. Fresh, Mona Scott Young, Consciousness, Rocky Bucano, Bishop Whitehead and many more.
Art direction & design for various TuneCore activations & OOH during SXSW in Austin, TX.
Design of TuneCore Stage takeover branding at Rolling Loud Festival in Rotterdam.
Design for the ‘Rolling 200 Deep’ event honoring the late Hip-Hop legend DJ Kay Slay. The track features 200 artists playing tribute to his life and legacy. Special guest attendees included: Jim Jones, Ice-T, Treach, Melle Mel, Dave East, Papoose, Maino, and more.
Art direction & design of assets for TuneCore’s annual member meeting. Including digital invites, livestream visuals and event production design.